Real Estate Listing Advertisement – Is It Always Accurate?

The answer is yes, any information used in an advertisement or listing should always be accurate. Realtors, brokers & brokerages have an obligation to provide truthful claims in their advertisements, otherwise, it should be excluded from the listing. Buyer reps should also take the time in confirming the accuracy of said listing advertisements and to fix any mistakes if they are to be found.

RECO uses a strong Code Of Ethics that prohibits brokerages and employees from running false advertisements. If you believe that a listing was untruthful, you can submit a complaint to RECO. Just be aware that most statements used in advertising are meant to be an exaggeration (i.e “this condo has the best amenities in the universe!”). False statements can range from the square footage being estimated, incorrect property tax numbers, claiming a linked townhome is “detached” or any type of misrepresentation of specific features that a buyer would find important.

All in all, whether you’re buying or selling a home, it’s the best idea to work with a registered real estate agent. Salespeople and brokers know the ins and outs of what is acceptable in the real estate industry, and they exercise their job with due diligence.

Have Questions About Buying Or Selling A Home? Give Sutton A Call Today.

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Sutton Group Realty Systems

416-896-3333 / 905-896-3333

www.SuttonRealty.com